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WHAT IS A CUSTOMER?
A CUSTOMER is the most important person ever in the store...in person, by phone or by mail.
A CUSTOMER is not dependent on us...we are dependent on the customer.
A CUSTOMER is not an interruption in our work... but the purpose of it. We are not doing a favor by serving a customer. The opportunity to do so is a favor to us.
A CUSTOMER is not an outsider to our business...but a part of it.
A CUSTOMER is not a cash-flow statistic…but an individual to be treated with courtesy.
A CUSTOMER presents a need. It is our job to handle it profitably for the customer and ourselves.
